By Jeremy Juuso
By far and away the hardest thing about making a film is getting the money. Fledgling filmmakers often forget that the film business is just that, a business, and the way to convince a potential investor to commit to your project is to present him with a business plan, a professional one, one that shows your investor that you care not just about cool shots, fast editing and CGI but also about the fact that it’s his money you’re spending and that you’re going to do everything in your power to make sure he gets it back.
That’s where this book comes in. In Getting The Money Jeremy Juuso has provided everyone with the most comprehensive template available anywhere with clear and easy-to-understand examples for building a professional business plan that will get your movie financed.
Using a relaxed, step-by-step approach readers are guided through exactly what to write and exactly how to write it, using examples from sample plans, and demystifying what can be a complex and daunting subject by keeping you focused on what’s important and not over-complicating things with what’s not. In fact not only is this a complete reference for writing a business plan for film finance but it’s also a great introduction to the nitty gritty of how films make money.
Any professional feature film making project has to start with a strong business plan; Juuso has written the definitive reference work for both independent filmmakers and their investors and, as such, Getting The Money is an indispensable addition to any filmmakers library.
Getting The Money is published by Michael Wiese and is available from Play.com, Blackwell and all good book stores.
As you might expect, Jeremy Juuso has a website.